Ok, let’s start at the beginning… Goodfella’s brings Italian-American food to the people. Now we’re cooking... Being Italian-American is all about community, showing real hospitality, and making sure no one misses out on the good stuff. What’s mine is yours, and what’s ours is pretty damn amazing. That’s why Goodfella’s pizza was born, back in the 90s – to bring a slice of Italian-American generosity and heart back to the UK & Ireland.
So, it’s no surprise that’s what makes Goodfella’s a pizza cutter above the rest. We champion food with generosity at the heart.
Anyone can pull up a seat, rip off a slice and feel larger than life. For the Goodfella’s gang, more is more.
Because hey, sharing good food with friends and family isn’t just for special occasions, it’s for every day. Yay!
THROUGHOUT THE YEARS
Goodfella’s launches the authentic deep pan pizza in Ireland.
In 1995, Goodfella’s is introduced in the UK market following the successful launch of Deep Pan.
In 1999, Goodfella’s introduces our popular Stone baked Thin & Crispy range into the UK & Irish market.
After the huge success of our Goodfella’s deep pan and thin and crispy ranges, an updated logo followed.
In 2005 we launched our first takeaway products. Back then, they were called “Friday Fever”.
With a new decade just around the corner, we modernised our logo, and the pizza fairy was seen on TV for the first time.
The launch of a new logo bringing Goodfella’s back to its original roots of ‘The Italian Way..’
We modernised our logo to bring Goodfella’s into the 21st century. It has been serving us well ever since.
Our new brand identity is built from a core idea of generosity at the heart and bringing joy to every meal time.